The Communication Manager is responsible to project, promote and monitor
the brand image to the marketplace and internally. He leads the development of
the communication strategy, including branding strategy, project
identity, digital strategy, etc. The job holder also leads the development of the
communication plan, internally and externally. He develops and maintains
relationships with media representatives and handles media inquiries, press releases
and media reports at a corporate level. He also assists senior management with
internal and external communication, such as newsletters, intranet announcements,
website design etc. He shall develop communication policies, procedures, and
guidelines and ensure adherence to them across the entire company.
Internally, ensures that employees are aware of changes and projects within the company. They distribute executive messages, prepare presentations and internal memos, and conduct meetings to share information. They may develop print materials and branding strategies for employee use.
Externally, represents the organization to stakeholders, interested parties, and the public. The jobholder serves as the company spokesperson to the media and the general public. S/He develops and distribute materials that may explain or convey the company’s policies or position on issues. Other duties may include issuing press releases, arranging interviews, and compiling press kits.
Experience Required to Execute the Role